SIAF-ASIA is set up by a team of gallerists, artists and art professionals assisted by marketing professionals and experienced fair organisers. Like you, we are involved in selling art. Collectively as a team, we have abundant and extensive experience in the Singapore market, accumulated over decades of years in the industry.
We have observed how the art market has evolved and how it is still evolving. We realize that sales and marketing strategies by galleries that once worked are no longer effective in drawing in the buyers.
Buying trends in Singapore have shifted. Today, buyers prefer to buy at big art fairs where they can view the exhibits of several galleries and a spectrum of works from artists from all around the world at one spot. Buyers today want a wider selection, better pricing and good value all in all.
Over the past few years, we have seen a number of art fairs set up in Singapore. Not all of those fairs have met with sustainable success, although they continue to be regular events in Singapore. Some, more recently, have taken themselves off the calendar of events while some others are scaling down in size, on the pretext that the Singapore market is small and therefore the buyers are few. That reason is baseless and unsupported. In fact, Singapore remains a big, upwardly moving market and buyers have an increasing propensity to spend on luxury items including art. The most plausible reason behind the unsustainable success of those fairs is that operators and organizers usually have not got the fundamentals of organising a fair right.